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        <description>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</description>
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        <itunes:subtitle>The latest thinking and techniques for B2B video marketing</itunes:subtitle>
        <itunes:summary>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</itunes:summary>
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            <title>RSSB, James Hobbs</title>
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            <description>&lt;p&gt;In this episode we speak with James Hobbs, marketing director at The Rail Safety and&amp;nbsp;Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/rssb-james-hobbs"&gt;&lt;img src="http://video.bigbutton.tv/64968570/72285172/6f80cde89f15f42d6a540874f3bbd8f9/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 17 Dec 2021 09:06:07 GMT</pubDate>
            <itunes:summary>In this episode we speak with James Hobbs, marketing director at The Rail Safety andStandards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances.</itunes:summary>
            <itunes:subtitle>In this episode we speak with James Hobbs, marketing director at The Rail Safety andStandards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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