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        <description>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</description>
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        <itunes:author>Big Button</itunes:author>
        <itunes:subtitle>The latest thinking and techniques for B2B video marketing</itunes:subtitle>
        <itunes:summary>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</itunes:summary>
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            <title>Man Group, Darshini Shah</title>
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            <description>&lt;p&gt;In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring effectiveness of video.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/man-group-darshini-shah"&gt;&lt;img src="http://video.bigbutton.tv/64968575/68909027/16e9d0fa9e12e4f6d8f79551a5cf1a78/standard/download-16-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 23 Jul 2021 17:16:00 GMT</pubDate>
            <itunes:summary>In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring effectiveness of video.</itunes:summary>
            <itunes:subtitle>In this episode we speak to Darshini Shah, head of content at Man Group. We talk about video in the finance sector and the challenges associated with it, choosing the right type of content, deciding on quality and standards of video, and measuring...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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            <title>PensionBee - Jasper Martens</title>
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            <description>&lt;p&gt;In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approach. &lt;a href="http://www.bigbutton.tv"&gt;www.bigbutton.tv&lt;/a&gt;&lt;br&gt;&lt;br&gt;Please remember to share and subscribe.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/pensionbee-jasper-martens"&gt;&lt;img src="http://video.bigbutton.tv/64968578/67594795/e629d383452671a147197385f5f2de78/standard/download-10-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 10 Mar 2021 13:32:55 GMT</pubDate>
            <itunes:summary>In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approach. www.bigbutton.tvPlease remember to share and subscribe.</itunes:summary>
            <itunes:subtitle>In this episode we speak with Jasper Martens, CMO at PensionBee. We talk about the exciting growth of the business and how video has played a part. Jasper also talks about how to get started with video and scaling once you have the right approach....</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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