Episode 14 - TwentyThree, Jeremy Stinton

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January 11, 2022 Big Button, gated content, gating video content, jeremy stinton, lead scoring, marketing funnel, measuring video, podcast, sales funnel, simon crofts, TwentyThree, UGC, value from video, video marketing, video production, video strategy, YouTube

In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.