Big Button simon.crofts@bigbutton.tv https://video.bigbutton.tv On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Big Button The latest thinking and techniques for B2B video marketing On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output. on the button, video marketing, video production, marketing strategy, video strategy, big button, B2B, video marketing podcast, results from video, row from video episodic no https://video.bigbutton.tv/files/rv0.0/siteicon.png https://video.bigbutton.tv http://video.bigbutton.tv/gocardless-catherine-staite <p>In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.<br></p><p><a href="http://video.bigbutton.tv/gocardless-catherine-staite"><img src="http://video.bigbutton.tv/64968569/76983706/062cdd14387d64e710b5ce2da2061ae1/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/76983706 Fri, 19 Aug 2022 11:52:09 GMT In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content. In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and... Big Button 28:18 best practice Big Button Catherine Staite customer advocacy financial services gocardless measurement podcast Simon Crofts video production video strategy http://video.bigbutton.tv/moving-image-steve-garvey <p>In this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video output. We cover why regular content means better results, how to measure success, and the evidence that proves shorter films don’t necessarily get more engagement. Steve even offers a tip to GUARANTEE success with video!<br><br>Remember to share and subscribe.<br><br><a href="https://www.movingimagenews.tv/benchmark-brand-video/">https://www.movingimagenews.tv/benchmark-brand-video/</a>&nbsp;<br><a href="http://www.bigbutton.tv">www.bigbutton.tv</a><br></p><p><a href="http://video.bigbutton.tv/moving-image-steve-garvey"><img src="http://video.bigbutton.tv/64968556/70127296/c292d3d0da17efacf9e035443b6fa0d9/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.bigbutton.tv/photo/70127296 Mon, 02 Aug 2021 12:54:43 GMT In this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video output. We cover why regular content means better results, how to measure success, and the evidence that proves shorter films don’t necessarily get more engagement. Steve even offers a tip to GUARANTEE success with video!Remember to share and subscribe.https://www.movingimagenews.tv/benchmark-brand-video/www.bigbutton.tv In this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video output.... Big Button 32:32 benchmarking Big Button data engagement measurement Moving Image podcast Simon Crofts Steve Garvey success video agency Video Marketing video marketing podcast video production http://video.bigbutton.tv/oracle-hannah-west <p>In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement.&nbsp;</p><p><a href="http://video.bigbutton.tv/oracle-hannah-west"><img src="http://video.bigbutton.tv/64968571/69649976/da17ae26f715d3eb07b0bf5f643f681d/standard/download-9-thumbnail.jpg" width="600" height="337"/></a></p> http://video.bigbutton.tv/photo/69649976 Tue, 29 Jun 2021 09:03:48 GMT In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement. In this episode we speak to Hannah West from the EMEA Comms team at Oracle. We talk about working with influencers, news jacking, customer advocacy and measurement. Big Button 24:22 Big Button Content customer advocacy EMEA Comms hannah west influencers measurement metrics newsjacking Oracle simon crofts technology video agency Video content video marketing video strategy http://video.bigbutton.tv/debenhams-alina-ghost <p>In this episode we speak to Alina Ghost, SEO Manager at Debenhams.&nbsp;As an SEO expert, Alina reveals just how significant video can be in influencing page rankings, the importance of contextualising video, and why measurement is so important. She also delivers some top tips that will influence the way in which you use video. <a href="http://www.bigbutton.tv">www.bigbutton.tv</a><br><br>Please remember to share and subscribe.</p><p><a href="http://video.bigbutton.tv/debenhams-alina-ghost"><img src="http://video.bigbutton.tv/64968568/68581188/dd02ae6d87ff438017ef9f0b8f985134/standard/download-5-thumbnail.jpg" width="600" height="337"/></a></p> http://video.bigbutton.tv/photo/68581188 Mon, 10 May 2021 14:44:43 GMT In this episode we speak to Alina Ghost, SEO Manager at Debenhams.As an SEO expert, Alina reveals just how significant video can be in influencing page rankings, the importance of contextualising video, and why measurement is so important. She also delivers some top tips that will influence the way in which you use video. www.bigbutton.tvPlease remember to share and subscribe. In this episode we speak to Alina Ghost, SEO Manager at Debenhams.As an SEO expert, Alina reveals just how significant video can be in influencing page rankings, the importance of contextualising video, and why measurement is so important. She... Big Button 26:24 alina ghost big button boohoo debenhams Google measurement podcast search engine optimization SEO video agency video marketing video production video seo video strategy