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        <description>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</description>
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        <itunes:author>Big Button</itunes:author>
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        <itunes:summary>On the Button is a series of podcasts talking to leading B2B marketing experts about their experience using video. The series features both client and agency side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.</itunes:summary>
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            <title>SEGRO - Nick Hughes</title>
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            <description>&lt;p&gt;In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understand the strategic drivers behind what needs to be done. &lt;a href="http://www.bigbutton.tv"&gt;www.bigbutton.tv&lt;/a&gt;&lt;br&gt;&lt;br&gt;Please remember to share and subscribe.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.bigbutton.tv/segro-nick-hughes"&gt;&lt;img src="http://video.bigbutton.tv/64968569/66973333/6e5c4e88cba0b3fa68f19a6a17766cd2/standard/download-5-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 08 Feb 2021 16:50:00 GMT</pubDate>
            <itunes:summary>In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understand the strategic drivers behind what needs to be done. www.bigbutton.tvPlease remember to share and subscribe.</itunes:summary>
            <itunes:subtitle>In this episode we talk to Nick Hughes, Marketing and Communications Director at FTSE 100 company Segro. He talks about influencing customers before they make a decision, his award winning film 'Contraption', and finding partners that understand...</itunes:subtitle>
            <itunes:author>Big Button</itunes:author>
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